{"id":26,"date":"2026-09-05T20:19:34","date_gmt":"2026-09-05T20:19:34","guid":{"rendered":"https:\/\/terra.movidstudios.com\/amys-story\/"},"modified":"2026-09-05T21:05:03","modified_gmt":"2026-09-05T21:05:03","slug":"amys-story","status":"publish","type":"page","link":"https:\/\/terra.movidstudios.com\/?page_id=26","title":{"rendered":"Amy\u2019s Story"},"content":{"rendered":"<div class=\"wp-block-group alignfull tg-ribbon\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><p class=\"wp-block-paragraph\">Private concept preview \u00b7 The existing Terra Gra store remains unchanged<\/p><\/div><\/div><div class=\"wp-block-cover alignfull tg-amy-cover\" style=\"min-height:72vh;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-background-color has-background-dim-60 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"567\" class=\"wp-block-cover__image-background wp-image-13\" alt=\"Amy Defibaugh outdoors in Appalachia\" src=\"https:\/\/terra.movidstudios.com\/wp-content\/uploads\/2026\/09\/Amy-Defibaugh.jpg\" data-object-fit=\"cover\"\/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"><p class=\"tg-eyebrow wp-block-paragraph\">Founder \u00b7 Curator \u00b7 Lifelong Appalachian<\/p><h1 class=\"wp-block-heading tg-display-xl\">Amy\u2019s Appalachia.<\/h1><p class=\"tg-lede wp-block-paragraph\">The place behind Terra Gra is not an abstraction. It is Amy\u2019s home, her source of wonder, and the standard by which every object is chosen.<\/p><\/div><\/div><style>.kb-row-layout-idamystory > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idamystory > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idamystory > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-idamystory > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idamystory > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-idamystory > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idamystory alignnone tg-story wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\"><style>.kadence-columnamyc0001 > .kt-inside-inner-col,.kadence-columnamyc0001 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columnamyc0001 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columnamyc0001 > .kt-inside-inner-col{flex-direction:column;}.kadence-columnamyc0001 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columnamyc0001 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columnamyc0001{position:relative;}@media all and (max-width: 1024px){.kadence-columnamyc0001 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columnamyc0001 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style><div class=\"wp-block-kadence-column kadence-column_amyc0001 \"><div class=\"kt-inside-inner-col\"><p class=\"tg-eyebrow wp-block-paragraph\">The eye behind Terra Gra<\/p><h2 class=\"wp-block-heading tg-display-lg\">She saw more than a store.<\/h2><\/div><\/div><style>.kadence-columnamyc0002 > .kt-inside-inner-col,.kadence-columnamyc0002 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columnamyc0002 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columnamyc0002 > .kt-inside-inner-col{flex-direction:column;}.kadence-columnamyc0002 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columnamyc0002 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columnamyc0002{position:relative;}@media all and (max-width: 1024px){.kadence-columnamyc0002 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columnamyc0002 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style><div class=\"wp-block-kadence-column kadence-column_amyc0002 tg-founder-copy\"><div class=\"kt-inside-inner-col\"><p class=\"tg-intro wp-block-paragraph\">Amy Defibaugh created Terra Gra because the Appalachia she loves deserves to be encountered with curiosity, respect, and a little sense of magic.<\/p><p class=\"wp-block-paragraph\">She knows the region cannot be reduced to a postcard, a stereotype, or a single rustic style. Appalachia is old knowledge and new ideas. It is resourcefulness, humor, wild places, hard work, beauty, folklore, and makers who understand the value of doing something well.<\/p><p class=\"wp-block-paragraph\">Terra Gra is Amy\u2019s way of gathering those threads. She seeks out goods that carry a meaningful connection to the region and presents them with the care their makers\u2014and their stories\u2014deserve.<\/p><\/div><\/div><\/div><\/div><style>.kb-row-layout-idamyprins > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idamyprins > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idamyprins > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-idamyprins > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-idamyprins > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-idamyprins > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idamyprins > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-idamyprins > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-idamyprins > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-idamyprins > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idamyprins alignnone tg-principles wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\"><style>.kadence-columnamyprin1 > .kt-inside-inner-col,.kadence-columnamyprin1 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columnamyprin1 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columnamyprin1 > .kt-inside-inner-col{flex-direction:column;}.kadence-columnamyprin1 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columnamyprin1 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columnamyprin1{position:relative;}@media all and (max-width: 1024px){.kadence-columnamyprin1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columnamyprin1 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style><div class=\"wp-block-kadence-column kadence-column_amyprin1 tg-principle\"><div class=\"kt-inside-inner-col\"><p class=\"tg-number wp-block-paragraph\">01<\/p><h3 class=\"wp-block-heading\">Look beyond the obvious.<\/h3><p class=\"wp-block-paragraph\">The collection leaves room for heritage and invention, practicality and peculiarity, familiar traditions and surprising new work.<\/p><\/div><\/div><style>.kadence-columnamyprin2 > .kt-inside-inner-col,.kadence-columnamyprin2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columnamyprin2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columnamyprin2 > .kt-inside-inner-col{flex-direction:column;}.kadence-columnamyprin2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columnamyprin2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columnamyprin2{position:relative;}@media all and (max-width: 1024px){.kadence-columnamyprin2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columnamyprin2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style><div class=\"wp-block-kadence-column kadence-column_amyprin2 tg-principle\"><div class=\"kt-inside-inner-col\"><p class=\"tg-number wp-block-paragraph\">02<\/p><h3 class=\"wp-block-heading\">Pay fairly from the start.<\/h3><p class=\"wp-block-paragraph\">Terra Gra purchases its inventory. Makers receive their money upfront instead of waiting for a customer to complete a consignment sale.<\/p><\/div><\/div><style>.kadence-columnamyprin3 > .kt-inside-inner-col,.kadence-columnamyprin3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columnamyprin3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columnamyprin3 > .kt-inside-inner-col{flex-direction:column;}.kadence-columnamyprin3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columnamyprin3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columnamyprin3{position:relative;}@media all and (max-width: 1024px){.kadence-columnamyprin3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columnamyprin3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style><div class=\"wp-block-kadence-column kadence-column_amyprin3 tg-principle\"><div class=\"kt-inside-inner-col\"><p class=\"tg-number wp-block-paragraph\">03<\/p><h3 class=\"wp-block-heading\">Keep the place attached.<\/h3><p class=\"wp-block-paragraph\">Who made something, where it came from, and why it matters should remain part of the object\u2014not disappear after it reaches a shelf.<\/p><\/div><\/div><\/div><\/div><div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-group tg-note\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><p class=\"tg-note-label wp-block-paragraph\">The vision<\/p><blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Bring the wonder of Appalachia to a wider world without stripping away the people, places, and stories that made it.<\/p><\/blockquote><\/div><\/div><style>.kb-row-layout-idamyproms > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idamyproms > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idamyproms > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-idamyproms > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idamyproms > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-idamyproms > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idamyproms alignnone tg-manifesto wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\"><style>.kadence-columnamyc0003 > .kt-inside-inner-col,.kadence-columnamyc0003 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columnamyc0003 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columnamyc0003 > .kt-inside-inner-col{flex-direction:column;}.kadence-columnamyc0003 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columnamyc0003 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columnamyc0003{position:relative;}@media all and (max-width: 1024px){.kadence-columnamyc0003 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columnamyc0003 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style><div class=\"wp-block-kadence-column kadence-column_amyc0003 \"><div class=\"kt-inside-inner-col\"><p class=\"tg-eyebrow wp-block-paragraph\">What Amy is building<\/p><h2 class=\"wp-block-heading tg-display-lg\">A store with a point of view\u2014and a <em>conscience.<\/em><\/h2><p class=\"tg-copy wp-block-paragraph\">Every shelf is an argument for attention: notice the hands, the material, the humor, the history, and the imagination alive throughout Appalachia.<\/p><\/div><\/div><style>.kadence-columnamyc0004 > .kt-inside-inner-col,.kadence-columnamyc0004 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columnamyc0004 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columnamyc0004 > .kt-inside-inner-col{flex-direction:column;}.kadence-columnamyc0004 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columnamyc0004 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columnamyc0004{position:relative;}@media all and (max-width: 1024px){.kadence-columnamyc0004 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columnamyc0004 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style><div class=\"wp-block-kadence-column kadence-column_amyc0004 \"><div class=\"kt-inside-inner-col\"><ol class=\"wp-block-list tg-pledges\"><li><strong>01<\/strong>Rooted in place<\/li><li><strong>02<\/strong>Chosen with care<\/li><li><strong>03<\/strong>Fair to makers<\/li><li><strong>04<\/strong>Open to wonder<\/li><\/ol><\/div><\/div><\/div><\/div><style>.kb-row-layout-idamycta01 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-idamycta01 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-idamycta01 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-idamycta01 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-idamycta01 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-idamycta01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-idamycta01 alignnone tg-cta wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\"><style>.kadence-columnamyc0005 > .kt-inside-inner-col,.kadence-columnamyc0005 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columnamyc0005 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columnamyc0005 > .kt-inside-inner-col{flex-direction:column;}.kadence-columnamyc0005 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columnamyc0005 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columnamyc0005{position:relative;}@media all and (max-width: 1024px){.kadence-columnamyc0005 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columnamyc0005 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style><div class=\"wp-block-kadence-column kadence-column_amyc0005 \"><div class=\"kt-inside-inner-col\"><p class=\"tg-eyebrow wp-block-paragraph\">Continue the story<\/p><h2 class=\"wp-block-heading tg-display-lg\">See what Amy finds.<\/h2><p class=\"wp-block-paragraph\">Explore the goods that turn this vision into something you can hold, use, give, and remember.<\/p><\/div><\/div><style>.kadence-columnamyc0006 > .kt-inside-inner-col,.kadence-columnamyc0006 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-columnamyc0006 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-columnamyc0006 > .kt-inside-inner-col{flex-direction:column;}.kadence-columnamyc0006 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-columnamyc0006 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-columnamyc0006{position:relative;}@media all and (max-width: 1024px){.kadence-columnamyc0006 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-columnamyc0006 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style><div class=\"wp-block-kadence-column kadence-column_amyc0006 \"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-buttons tg-about-actions is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button tg-button tg-light\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/?page_id=53\">Meet the team \u2192<\/a><\/div><div class=\"wp-block-button tg-button tg-outline-light\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/?page_id=6\">Explore the collection \u2192<\/a><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Private concept preview \u00b7 The existing Terra Gra store remains unchanged The eye behind Terra Gra She saw more than a store. Amy Defibaugh created Terra Gra because the Appalachia she loves deserves to be encountered with curiosity, respect, and a little sense of magic. 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